But Allen also wants more fans to have a chance to win a big prize this year. That's why rather than draw five contestants to take part in the Kick for Cash, he's added a new contest - the Toss for the Titan.
He's offering a two-year lease on a new Nissan Titan to anyone who purchases a $2 ticket and throws a football through the sun roof of the Titan during halftime of the Garrard-Danville game.
"We just thought this would be a lot of fun and give a lot of fans the opportunity to take a chance on winning something everyone can use," said Allen.
Fans will have to throw footballs from the home stands. The Titan will be parked somewhere near the Danville bench area. Contestants will have a five-minute period during halftime to take aim and throw. Contestants who throw before or after the five-minute contest period will not be eligible to win the two-year lease and anyone who throws from anywhere other than the stands will not be eligible.
"This is really a great thing Bob Allen is doing," Danville coach Sam Harp said. "Proceeds from our bowl game go to all sports at Danville, so he's helping our entire athletics program with his sponsorship of the game. This isn't something he has to do with the Titan. He just wanted to add something to make the game more fun as well as unique."
Proceeds will go to Danville athletics
All proceeds from the Toss for the Titan will go to Danville athletics.
Contestants can enter before Aug. 21 either at Arbys or Popeyes and then pick up their miniature footballs before the end of the first quarter of the Danville-Garrard game.
Only 500 footballs will be sold. Any footballs not sold in advance will be on sale at Admiral Stadium Aug. 21.
If more than one contestant throws his or her ball through the sunroof, the tiebreaker will be a format Bob Barker would use on the Price Is Right. Contestants will pick a key and the one with the real key that starts the Nissan Titan will be the winner.
"I really think this is the premier bowl game in the state of Kentucky," Allen said. "Sam Harp and his staff always have a great team and put on a great game. I'm just glad to be able to be a part of it and help make it a little more special for everyone."
Kentucky coach Rich Brooks will also be the bowl dinner speaker Aug. 15 at Danville Country Club. He's coming even though his team will be practicing that day for its season opener Sept. 5 at Louisville.
"When you get a chance to help promote high school football, you do it. Then when Sam Harp asks for help, you for sure to do it because of all he's already done for high school football in Kentucky," Brooks said.