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Local Business Briefs

January 10, 2005

Clay joins The Idea Farm as copywriter

Anne Clay recently joined The Idea Farm as a copywriter.

Clay will work on a range of writing projects including brochures, print advertising and Web sites for various clients. In addition to her work as copywriter, she also will work in account services.

Clay has worked at other advertising agencies and in the equine industry. Most recently, she was director of equine marketing at Liquid Concepts, a Lexington-based advertising agency. She also has been a copywriter at Saybrook Advertising, sport manager for the United States Equestrian Federation and translator for The Jockey Club in Lexington. She graduated from the University of Kentucky with a Bachelor of Arts in English and history, and is fluent in Spanish.

"Anne has only been with The Idea Farm for three weeks and already the phone has begun ringing from former clients, many in the horse industry, all determined to follow her," said Ron Jackson, president of The Idea Farm. "We're thrilled to have someone with Anne's breadth of experience in the advertising business as well as her depth of knowledge in the equine arena."

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Clay resides in Danville and is engaged to be married in June. In her spare time, she gives horseback-riding lessons to children and runs a rehab and rescue operation for thoroughbreds.

The Idea Farm, Inc. is an international public relations, marketing and advertising agency based out of Danville.

Class offered for building contractors

A building contractors class is scheduled for 6:30 p.m. Thursday at the Mercer County Public Library conference room.

Topics include moisture resistive barriers by David Spears of the Dupont Co., and review of Kentucky Residential Code items by Bill Durham. All local builders are welcome.

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