The Women's Economic Development Outreach will be held at Centre College's Norton Center Monday for a free morning workshop.
The workshop from 8:30 a.m. to 12:30 p.m. will be sponsored by National City Bank, Centre College and Danville-Boyle County Chamber of Commerce, locally, along with a number of businesses and organizations across the state.
To register, visit www.e-magnify.com or call National City at (888) 622-4249. The seven city tour also includes Ashland, Louisville, Bowling Green, Lexington, London and Owensboro.
The program provides assistance, knowledge and insight to women as they face the challenges of starting and growing a businesses.
Topics to be discussed with questions after each session are:
Effective Market Research: Identifying profitable markets; matching your media to customers; efficient use of marketing dollars.
Sales Strategies: Marketing strategy and importance of branding; growth through networking; bringing your product or service to market.
Critical Financial Basics: Small Business Association programs; financial basics for the business owner; conventional financing.