Peanut butter and chocolate. Montgomery and Gentry. Ale-8-One and tomatoes. The Winchester bottler believes its Kentucky Proud soft drink and locally grown tomatoes and peppers go together just as well as the popular snack foods and country music duo. It has worked with northern Kentucky processor Millard Long to develop an Ale-8-One salsa, and the company will launch its new product at the Mount Sterling Court Day festival Oct. 14-16.
"This is a good example of how the Kentucky Proud program brings people together to find ways to add value to their products," state Agriculture Commissioner Richie Farmer said. "This partnership also helps the growers who raise the vegetables. And consumers can try a new product from an old Kentucky company that they know and love."
DeAnne Elmore, director of marketing and public relations for Ale-8-One, said her business will sell the salsa from its tent in front of Cooper Tire in Mount Sterling at the annual Court Day festival.